Welcome to the InFocus brand
At InFocus our goal is to be an essential brand for our customers, our partners and employees. In order to achieve this and continue to build a successful and enduring company we must have the right tools and resources at our fingertips and the ability to present ourselves in a unified way that will resonate with our customers across our regions and their many different cultures. These guidelines have been developed so that you can become familiar with and use our identity with consistency, accuracy, confidence and purpose – one brand, one voice.
The following pages clearly outline the core elements of the identity so that we can deliver at every opportunity on our brand promise.
Content
Introduction
Logo assets
Logo InFocus
Logo product families
Logo technology partners
Logo guidelines and clear space
Visual assets
Color palette
Typeface
Branded assets
Displays
Projectors
Logo InFocus
Where possible the primary full colour InFocus logo should be used, when this is not possible or appropriate due to background contrast issues for example the appropriate secondary logo may be used.
PRIMARY
SECONDARY DARK
SECONDARY LIGHT
Logo Product Families
We have four well defined product families, each has its own wordmark logo or emblem that is used exclusivly with the products and product series that they represents. The product family logos are availiable in two versions one for light backgrounds and one for dark backgrouds.
LIGHTPRO
projectors with a UHP lamp light source
QUANTUM LED
projectors with a LED lamp light source
QUANTUM LASER
projectors with a laser light source
JTOUCH
interactive touch displays
JTOUCH
application of the logo being used in a intro video
Logo technology partners
We currently have four technology partner logos that where applicable are used on our product, in our literature and online. These are the only logos that are pre-approved for use in combination with the InFocus logo.
HDMI
For use on materials and products containing one or more HDMI ports.
HDBASET
For use on materials and products containing one or more HDBaseT ports.
DLP
For use on materials and products where a Texas Instruments DMD is used as the display technology.
CRESTRON CONNECT
For use on materials and products that have been tested and qualified for use with Crestron Connect 3.0
CRESTRON XiO CLOUD
For use on materials that have been tested and qualified for use with Crestron XiO Cloud
InFocus Brand Font
Logo Guidelines & Clear Space
• The InFocus logo should be given a place of prominance on the page.
• The Logo should not apear more than once on a page or onscreen.
• Always maintain the required clear space around the logo.
• The solid white or solid black logos should only be used where the full colour logo is not an option.
DO NOT, use the logo within part of a sentance of block copy.
CLEAR SPACE PRINT
The prefered amount of clear space is equal to the hight of the letter F.
CLEAR SPACE DIGITAL
The prefered amount of clear space is a minimum of 10px
MINIMMUM LOGO SIZE
Print 20mm x 8mm
Online 50px x 10px
Brand Assets
Displays
Projectors
Images - InFocus Quantum laser Infinity Series
IMAGES - INFOCUS LightPro GENESIS III Series
IMAGES -InFocus LightPro Genesis IV Series
IMAGES -InFocus LightPro Advanced 3LCD
IMAGES - INFOCUS quantum laser NEMESIS II Series
IMAGES - INFOCUS Quantum LED CRUSADER Series
CRUSADER CHALLENGER
CRUSADER MASTER
CRUSADER GRAND MASTER
Videos
Videos
Videos
Feature Slides EN
Feature Slides EN
Feature Slides EN
Feature Slides DE
Feature Slides DE
Feature Slides DE
Feature Slides FR
Feature Slides FR
Feature Slides FR
Feature Slides RU
Feature Slides RU
Feature Slides RU
InFocus Orbital Series
InFocus Interactive Display - JTouch Series 13 : 65", 75", 86"
InFocus Quantum laser Advanced Series
InFocus Quantum Laser Superior Series
InFocus Quantum Laser Core II
Authentic I
Authentic II
